New media introduction
The characteristics:
- Interactive user feedback.
- Creative participation
- Community formation around the media content.
- Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content.
- Real-time generation of new
- Unregulated content.
- Most technologies described as "new media" are digital
- New media does not include television programs, feature films, magazines, books, or paper-based publications – unless they contain technologies that enable digital interactivity.
- Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers.
- Alter the meaning of geographic distance.
- Provide the possibility of increasing the speed of communication.
- Provide opportunities for interactive communication.
- Allow forms of communication that were previously separate to overlap and interconnect
- Globalization shortens the distance between people all over the world by the electronic communication
- The rise of new media has increased communication between people all over the world and the Internet
- "Virtual communities" are being established online and transcend geographical boundaries, eliminating social restrictions
- As tool for social change media
- National security
- Interactivity and new
Interactivity can be considered a central concept in understanding new media, but different media forms possess different degrees of interactivity and some forms of digitized and converged media are not in fact interactive at all.- Industry
The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. Interactive websites and kiosks have become popular. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are also taking advantage of the opportunities in new media through interactive PR practices. Interactive PR practices include the use of social media to reach a mass audience of online social network users.New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen
- Examples:
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